Nowadays everyone has a smartphone in their hands, and gaming has become everyone’s favorite pastime. But have you ever thought how difficult it is for game developers to reach new players? Samsung has found a great solution to this problem through its new Mobile Cloud Gaming Platform! So let’s talk today about how this platform works and how it benefits game developers.
Samsung’s New Invention: Mobile Cloud Gaming Platform
In November 2024, Samsung officially launched its Mobile Cloud Gaming Platform in North America. With the help of this platform, developers and publishers can take their games directly to Galaxy devices without the hassle of downloading! Meaning, now players just have to click once and the game will start, without any wait.
What is special for developers?
Earlier, when a developer used to promote his game, he had to first see the ad, then go to the app store, download the game, and then go and play. Samsung has shortcutter this process. Now the game starts as soon as you click on the ad! This means that it has become even easier for developers to reach new players.
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VIZOR’s Secret of Success
Let’s take an example of VIZOR, which makes popular games like Klondike Adventures. In July 2024, VIZOR launched its game on Samsung’s cloud gaming beta platform and in just one year they added millions of new players! What’s more, their return on ad spend (ROAS) has also increased by 25%.
Helen Kostina, Chief Marketing Officer of VIZOR said,
“Samsung’s platform has shown us a new way to reach new players. We got better results than we expected. Cloud technology has had a very positive impact on our business.”
New Technology, New Opportunities
Jong Woo, Vice President and Head of Game Services, Samsung said,
“Our cloud gaming platform has transformed the mobile gaming landscape. By converting ad clicks directly into gameplay, we have made tremendous improvements in conversion rates and increased the return on publishers’ ad spend. The experience has also become much smoother for players as they no longer have to wait for the game to download.”
New Attribution Technology for Cloud Gaming
Now listen to another interesting thing. Earlier, developers would know how successful their ad campaign was only when a user downloaded a game. But now because games are on the cloud, there is no need to download! So how will the attribution system work?
Samsung has teamed up with AppsFlyer to create a new cloud-based attribution solution. This allows developers to track how their ad campaigns are performing, without requiring a game download. Meaning, now every ad click and game play can be tracked, which was not possible before.
Adam Smart, Director of Product, Gaming at AppsFlyer, said,
“Cloud gaming has transformed the entire industry and attribution had to evolve as well. Together with Samsung, we have developed a new technology that tracks ad clicks in a cloud environment.”
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Benefits of Galaxy Store
Now let’s talk about the Samsung Galaxy Store. If you are a game developer and want to bring your game to Samsung’s cloud gaming platform, then you get full support of the Galaxy Store. Here you get a complete suite of SDKs and tools that make your life even easier.
The biggest thing is that Samsung has also made changes in its revenue share model. Now developers will get 80/20 revenue share model, in which developers will get 80% and Samsung will get only 20% revenue. These new terms will be applicable from 15 May 2025.
Conclusion
Samsung’s new mobile cloud gaming platform has opened new doors for developers and publishers. It has now become even easier to reach new players, promote your games, and increase your revenue. And the best part is that players are also getting a new and seamless experience where they can enjoy their favorite games instantly, without any wait.
If you are also a game developer and want to bring your games to Samsung’s new platform, you can visit Samsung’s developer page to get more information. So what’s the delay? The future of cloud gaming is now in your hands!
