Nowadays when we talk about TV, one name definitely comes to everyone’s mind – LG! And why not, LG has built its dominance in the OLED TV market for the last 12 years. Even in 2024, LG has made its name with 52.4% share of the global OLED TV market. Now the question arises that how did LG do this? Come, let me tell you the story behind this!
LG’s OLED TVs: What is special in them?
First of all, it is important to understand OLED technology. OLED means “Organic Light Emitting Diode.” Its advantage is that every pixel has its own light source, which gives perfect black levels and more brightness. And LG has done wonders in this technology! When you watch LG OLED TV, you see absolutely clear and real colors. Every detail of any scene comes alive in front of the eyes.
12 years of journey: Better upgrade every year
LG has always added new features to its OLED TVs. In 2024, LG introduced AI-powered personalization, in which the TV understands your way of looking and recommends content to you. Imagine, the TV started understanding your choices – cool right?
How did LG make its place in the market?
According to a market research company named Omdia, LG sold 3.18 million OLED TVs in 2024. In the fourth quarter alone, 1.1 million units were shipped. This means that the demand for LG is increasing every year. In the premium TV market, where the price of TV is above $1500 (approx 1.2 lakh rupees), LG also rules there. In 2023, OLED TVs had a 45% share of premium TVs, and in 2024 it has gone up to more than 50%.
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The era of big screens: LG’s game is strong
Nowadays people are crazy about big screens. LG also understood this trend and made tremendous innovation in its models above 75-inch. In 2024, LG has made its name with a share of 57.5% in the 75-inch and above screens segment. Their 77-inch, 83-inch, 88-inch and 97-inch models give a different level of experience.
Magic of New Technology
This year LG has added some amazing features to its new OLED TVs. Such as wireless transmission that supports up to 4K 144Hz without any latency or quality loss. This means that your games and movies will run very smoothly. Along with this, AI-powered personalization has also been added using webOS, which makes your TV experience even more personal.
LG’s Position in the Global Market
If we talk about the entire global TV market, then in 2024, a total of 208.8 million units were shipped, out of which OLED TVs saw a growth of 8%. This was even more special for LG as they sold 22.6 million units of OLED and LCD TVs combined, which was 16.1% of global TV market revenue.
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Finally: The secret of LG’s success
The real secret of LG’s success is their innovation and efforts to give the best experience to the customer. LG has won the hearts of its fans with new features every year, excellent picture quality and AI-powered technology. So if you are looking for a new TV, then LG OLED TV is a solid choice.
Now whenever you hear the name of LG, you must understand that this company doesn’t just make TVs, but it also provides an experience – an experience that has been winning people’s hearts for the past 12 years!
So, when are you planning to buy an LG OLED TV?
